Why Are Toyota Highlanders So Expensive? Decoding Automobile Pricing

Are you dreaming of cruising down the open roads in a luxurious SUV that exudes elegance and reliability? If so, you’ve probably come across the Toyota Highlander. This magnificent machine has captivated car enthusiasts around the globe, but it also comes with a hefty price tag. Inquisitive minds are left wondering, why are Toyota Highlanders so expensive? Today, we delve beneath the surface to uncover the secret behind this luxury SUV. From its impeccable reliability and top-notch safety ratings to its jaw-dropping resale value, we explore the intriguing reasons that make the Highlander a must-have for any discerning driver. Buckle up as we embark on an exhilarating journey to unravel the mystery of the Toyota Highlander’s price.

Why Are Toyota Highlanders So Expensive

The Toyota Highlanders are considered expensive due to factors such as their limited fuel efficiency, lack of towing capacity compared to competitors, use of faux wood and cheap plastic materials in the interior, and limited cargo space. However, the high price is also justified by the Highlander’s high resale value, top safety rating, reliability, and low maintenance costs.

  • Limited fuel efficiency
  • Lack of towing capacity
  • Interior materials and design
  • Limited cargo space
  • High resale value and reliability
  • Top safety rating


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💡 Pro Tips:

1. Consider buying a 2-3 year old Toyota Highlander to save money while still getting a reliable vehicle.
2. Toyota Highlanders have a high resale value, making them a good investment in the long run.
3. The Toyota Highlander has a top safety rating from the Insurance Institute for Highway Safety (IIHS), adding to its overall value.
4. Compared to other midsize SUVs, the Toyota Highlander has low maintenance costs, saving you money in the long term.
5. The reputation and reliability of Toyota vehicles allow them to charge a premium, also known as the “Toyota Tax.”

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Expensive Starting Price For Base Model And Higher Trim Options

When it comes to pricing, the 2020 Toyota Highlanders are definitely on the expensive side. With a base model starting at around $34,000, the price can quickly escalate to $40,000 or even more for higher trim options. This steep price can be a deterrent for some buyers who are looking for a more budget-friendly midsize SUV.

Average Gas Mileage Compared To Competitors

Another factor that may contribute to the high price of the Toyota Highlander is its average gas mileage. With only 21 mpg in the city and 29 mpg on the highway, the Highlander falls short compared to some of its competitors. Other midsize SUVs on the market offer better fuel efficiency, making them a more economical choice for those looking to save on fuel costs.

Hybrid Version Offers Better Fuel Economy

On the bright side, Toyota does offer a hybrid version of the Highlander. This hybrid model provides better fuel economy, which can be appealing to environmentally-conscious buyers and those looking to save on long-term fuel expenses. The hybrid version may be a more attractive option for those who are willing to pay a premium for better fuel efficiency.

Limited Engine Option With Good Horsepower And Torque

The Toyota Highlander only offers one engine option, a 3.5-liter V6 with 295 horsepower and 263 lb-ft of torque. While this engine provides good power and performance for everyday driving, some buyers may be disappointed by the lack of choice. Other midsize SUVs on the market offer multiple engine options, allowing buyers to choose the one that suits their needs and preferences.

Lower Towing Capacity Compared To Some Rivals

If towing capacity is a priority for you, the Toyota Highlander may not be the ideal choice. With a maximum towing capacity of 5,000 pounds, it falls short compared to some of its rivals. For example, the Dodge Durango boasts a towing capacity of over 7,000 pounds. If you regularly tow heavy loads, you may want to consider other midsize SUVs that can meet your towing needs more effectively.

Criticized Interior Design With Faux Wood And Cheap Plastic Materials

One area where the Toyota Highlander has faced criticism is its interior design. Some buyers have expressed disappointment with the use of faux wood and cheap plastic materials throughout the cabin. This can give the Highlander a less luxurious and refined feel compared to its competitors. If you prioritize high-quality materials and a premium interior, you may want to explore other midsize SUV options.

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Limited Legroom In Third-Row Seating Compared To Rivals

If you frequently transport passengers in the third-row seating, the Toyota Highlander may not be the most comfortable choice. The third row in the Highlander offers less legroom compared to rivals such as the Mazda CX-9. This limited legroom can make long journeys uncomfortable for passengers in the back. If accommodating all passengers with ample legroom is important to you, it may be worth considering alternatives within the midsize SUV segment.

In conclusion, the high price of the Toyota Highlander can be attributed to various factors such as its expensive starting price, average gas mileage, limited engine option, and lower towing capacity compared to some competitors. Additionally, the criticized interior design and limited legroom in the third-row seating may also contribute to its perceived overpricing. However, it is worth noting that Toyota Highlanders hold their value well, have a high resale value, and are ranked as one of the most reliable SUVs. They also come with top safety ratings from the Insurance Institute for Highway Safety (IIHS). Despite its flaws, the Highlander remains a popular choice due to its features and value retention.

For those who find the price tag of a new Highlander daunting, a more affordable option might be to consider buying a 2-3-year-old model. This can save buyers 20-30% on the retail value while still providing reliable performance. Ultimately, the decision to purchase a Toyota Highlander will depend on individual preferences, priorities, and value assessment.

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